As the world’s largest importer of jams, the US market is actively sourcing from countries that can meet evolving consumer expectations while offering consistent quality, innovation, and value.
This is where fruit jam manufacturers in India have emerged as a competitive force. Backed by improvements in infrastructure, market adaptability, and clean-label production, Indian jams are seeing a steady increase in demand from US buyers.
Let’s take a closer look at what’s driving this growth and why now is the right time for US importers, retailers, and private label brands to explore partnerships with jam manufacturers in India.
The US Is the Largest Jam Importer in the World
According to 2023 trade data, the United States imported over $630 million worth of jams, making it the top global importer in this category. Even though the US also exports jams (approximately $148 million in 2023), imports far outpace exports, indicating a deep reliance on foreign suppliers.
India is now one of the countries filling that gap. With favorable trade dynamics and a reputation for quality, Indian jams are carving out a growing share of this massive opportunity.
Competitive Pricing Without Compromising Quality
One of the significant benefits from Indian jam exporters is cost-effective pricing. Lower cost of labor, more efficient sourcing of raw materials, and fruit jam manufacturing processes that have scale allow Indian jams to be priced more competitively than other jam producers, both in Europe and North America.
Importantly, quality does not suffer with the lower costs representatives of Indian jam exportery, follow global food safety practices and they use top quality ingredients. This results in a cost-effective product that delivers quality towards what American retailers, distributors, and consumers expect.
Emphasis on Quality and Verification
Today’s US retailers have the highest benchmarks of selection. The leading jam manufacturers of India are adapting and ensuring full traceability, safety verification, and ingredient statements
At Ess Pee Quality Products we focus on:
- US FDA registered facility
- ISO 22000 and HACCP certified
- Clean label formulation (no artificial colour or chemical preservatives)
- High fruit content and homogenized “just right” consistency
- Customizable batch formulation based on customer specifications
This attention to detail regarding food safety and quality management allows US importers to have confidence when sourcing products from overseas.
Product Innovation: It is More than mixed fruit
One of the reasons that Indian jams and jellies are becoming a success in the US is their ability to differentiate themselves from conventional jams. The US has historically been entrenched in strawberry and grape jams, while Indian exporters are now introducing innovative flavours and formulations.
Consider mango, guava, lychee, pineapple, mixed berry, and even organic, or no-added-sugar options. These tropical and exotic jams and jellies have the potential to connect with niche consumer groups that care about novelty products beyond breakfast jams, and are open to exploring jams intended for accompaniments to dessert, baking, and other occasions.
Furthermore, many Indian suppliers, such as Ess Pee Quality Products, have private label opportunities, creating a distinctive SKU for US brands to differentiate their products for customers.
Emerging trend: demanding convenience and healthier options
The American consumer is changing. We clearly see a trend toward more convenient, ready-to-eat food options—but the demand for healthful and natural ingredients is also there.
Jams fit nicely here depending on their:
- Lower added sugar,
- Made from actual fruit pulp,
- Single-serve or travel size packaging,
- No artificial ingredients and additives.
Indian jam producers have responded to this emerging demand, offering all sorts of products within these categories. They provide value both in terms of versatile product lines as well as flexible packaging, accommodating both the everyday shopper as well as health-conscious niche segments.
Strong export support & infrastructure
Successful relationships around exports require that businesses have good systems to support that relationship, not only a good product. Over the years, Indian exporters have been developing strong back-end support for international buyers.
This will include:
• Help with navigating documentation & certification
• Uniform packaging for US retail environments
• On-time deliveries enabled through an improved logistics infrastructure
• Climate – controlled warehousing and export-grade pallets
For a US Distributor or Retailer, these markets and therefore services provided alleviate operating headaches and will provide smoother supply chain coordination.
At Ess Pee Quality Products, we have a complete jam manufacturing plant designed to perform as we would for export identifying as either small-batch private label suppliers or large batch fulfillment to make sure the logistics work as well as the product.
Opportunities in Selling Private Label
Private label food products are on an upward trajectory within the US, mostly in grocery, wellness, and health-oriented retail chains. Buyers are keen to find suppliers that are capable of not only manufacturing but co-creating value-added products.
Ess Pee Quality Products is a trusted jam manufacturing company in India. We can help build a reputable jam brand for US importers and businesses to extend their product line (or create an entirely new line) without starting from ground zero. We can offer:
- Recipes from custom specifications
- Small and bulk batch production
- Multiple packaging options (glass jars, PET bottles, sachets)
- Label design & branding ideas
- Retail or food service formats.
Growing Market Share Amid Global Competition
Of course, the US jam market isn’t without its competition. Traditional suppliers include France, Chile, Canada, and Belgium. But India brings something different to the table—a mix of cost-efficiency, product range, and supply chain adaptability.
US consumers are more open than ever to global flavors, and the rise in demand for ethnic, tropical, and fusion food products has opened doors for Indian jams that weren’t there a decade ago.
By staying responsive to these trends and continually improving product quality, Indian jam exporters are increasing their relevance and visibility in the US shelves—both in traditional grocery aisles and specialty stores.
Final Thoughts
The numbers speak for themselves: jam exports from India to the US are on the rise, and the momentum is only growing in 2025. For US buyers—whether retailers, wholesalers, or food brands—this represents a timely opportunity to partner with a supplier who understands not just production, but market alignment.
With decades of experience in FMCG exports, Ess Pee Quality Products is proud to be among the trusted fruit jam manufacturers in India, delivering value with every shipment.
Connect with us if you are looking to import high-quality jams into the US or develop your private label jam range.
Frequently Asked Questions
1. Why are Indian jam manufacturers gaining popularity in the US?
US-based jam brands have been preferring partnerships with Indian jam manufacturers because of the offered fairly competitive pricing, quality assurance, and innovative flavors that appeal to modern US consumers.
2. What certifications do Indian jam exporters usually have?
Top jam exporters based in India like Ess Pee Quality Products are US-FDA registered, ISO 22000 & HACCP certified. The strict adherence to FMCG food safety standards is what makes Ess Pee reliable jam manufacturers and exporters.
3. Are Indian jams suitable for private label in the US market?
Yes, many Indian manufacturers offer private label services with custom recipes, packaging, and branding options tailored for US retailers.
4. What makes Indian jams different from European or North American ones?
Indian jams shows variety and innovative flavors. They combine exotic fruit blends with clean-label production and offer cost-efficiency without compromising on quality.
5. Do Indian jam suppliers support US importers with logistics?
Absolutely, Indian jam suppliers like Ess Pee Quality Products offer export-ready packaging, help with documentation, and ensure smooth delivery with improved logistics infrastructure.
