When it comes to selecting a cookie supplier for the US market, more importers are focusing on India. Over the last few years, Indian cookie manufacturers have demonstrated their ability to deliver quality, prices, product innovation, and quantity for international buyers. The trend for cookies, specifically made in India, is on the rise here in the US, taking place across the board in every level of retail, from big time multi-stores to private label. In this article, we will explain reasons for the shift.
Export Growth on Solid Foundations Based on Various Data
India has quickly and quietly positioned herself as one of the leaders in imports to the global cookie market, with the US being the number one country for imported cookies and the number one market in demand. According to Volza’s India export data, from October 2023 to September 2024, India exported a total of 10,835 cookie shipments, with the highest share to the US at 32% of total cookie shipments. During this same period, Indian biscuit exports to the US increased by 26%, confirming not only growth in demand, but also increasingly trust in Indian suppliers.
It is important to put this into context. The US is the largest biscuit and cookie importing market in the world.
In regards to India increasing its cookie export level, yes it is true it is to customers outside of the US, yet, India has had remarkable shipment growth to exported locations such as the United Arab Emirates and Australia. With respect to continuing the need for biscuit manufacturing, exports to the US continue to grow as a result of their long-term manufacturing capacity, combined with International Organization for Standardization ((ISO)) issuing of its capability to produce similar items to Indian food exporters and their continuing consumer base for product development.
On a global scale, India remains a top-tier cookie exporter, although it is still behind countries like Peru, Ecuador and Ukraine in overall exportation volume, all have exceeded India’s volume. Peru remains in the lead with the largest exportation volume, followed by Ecuador and Ukraine.
These are all indicators to the growth of the cookie export industry of India and its increasing presence in the global food market, backed by shipments continuing to increment and value Quality and compliance.
Competitive pricing without sacrificing Product Quality
Price point remains the critical determinant, at least for US importers with respect to a competitive retail climate still prevalent in every state for biscuits and cookies, manufacturers in India have lower cost production means, thus, development and delivery outlines are already competitive.
Lower labor costs, more effective sourcing, and improved production lines means that Indian cookies can often be landed in the USA at a better price than made in other manufacturing sources. Having said that, many times, trade policies will allow Indian goods to be brought in at tariff-free or low-duty making the overall costs lower for US importers.
At Ess Pee Quality Products, we often hear from our clients that pricing alone is not enough – they want pricing stability. That’s why we provide both: cost-effective with steady dependability quality every time.
Purpose-built-for-international standards
Any brand importing food products into the USA understands compliance isn’t an option. US retailers/distributors expect suppliers to follow not only national, but global food safety standards.
Indian cookie manufacturers have developed a consistent reputation for certifications and compliance on levels such as:
- US FDA registration
- HACCP
- ISO 22000
- Halal & Kosher
At Ess Pee Quality Products, we go a step further to provide clean-label formulations which means we do not use any synthetic preservatives, artificial flavors or chemical-based colorings. This attention to clean-label and traceable ingredients is spot on with the expectations of today’s American consumer, particularly in health oriented markets. Whether you’re supplying for a retail shelf or building a private label, this level of assurance can be a major asset.
Consumer-Driven Product Innovation
In the US, consumer preferences around cookies are changing fast. Consumers look for more aspects than just “classic” flavors – variety, portion size capabilities, and options they feel indulgent, but still “clean” flavored.
Indian manufacturers are changing to accommodate these consumer driven demands with flexible product lines and faster innovation delivery timeframes. You can now find variants including:
- Bite size portion pack options
- Savory and spice driven cookie choices
- Gluten-free or vegan versions
- Decadent flavor combinations with nuts, fruits, or gourmet inclusions
The ability to co-developed private label cookie offers that appeal to the American cookie consumer taste is a big reason why US importers continue to look to India as their first choice.
Reliable Export Infrastructure
One way to consider importing food products from continent to continent, is that it requires more than simply having suppliers, but also having a complete support system. Packaging, documentation, logistics, and last mile only represent some of the professional support required to successfully export cookies. We at Ess Pee Quality products, we are a reliable cookie manufacturer fit for the job.
We have been established as Indian exporters, we do offer end-to-end professional support including:
- Export documentation and certification support
- Customs and compliance management
- Flexible pack formats (retail-ready, bulk, portioned)
- Temperature-controlled shipping if needed.
This kind of structured export support simplifies the process for US partners, helping them avoid delays, miscommunication, or quality loss in transit.
For companies planning recurring imports or scaling their private label range, this reliability makes a difference.
Sustainability Is Becoming a Deciding Factor
Retailers in the US are under growing pressure to reduce their environmental impact—and they expect the same from their supply chain. More than ever, sustainability is no longer optional.
Indian cookie manufacturers are stepping up by adopting eco-conscious practices, from using solar-powered facilities to recyclable packaging and waste-minimizing production lines.
At Ess Pee Quality Products, we’ve invested in infrastructure that reduces carbon output and supports zero-waste operations. This helps our clients meet both consumer expectations and retail partner requirements in the US, where corporate responsibility and ESG goals are closely monitored.
Why It Matters to Retailers and Private Labels
For US businesses looking to import or build their own cookie brands, the choice of supplier is more than just a cost decision. It’s about who can deliver consistent results, grow with you, and offer the flexibility and product quality that today’s market demands.
Indian cookie manufacturers—especially those with private label capabilities—are becoming the go-to choice because they offer:
- Product customization for US retail standards
- Certifications that meet regulatory and consumer trust requirements
- Scalable capacity for both seasonal and ongoing orders
- Cost advantages that support better retail margins
- Dedicated export service teams that keep things smooth and compliant
Final Thoughts
The cookie aisle in the US is growing more competitive every year—but so is the demand for high-quality, innovative, and affordable products. Indian private label cookie manufacturers are meeting that demand with the right mix of capability, cost-effectiveness, and care.
Whether you’re launching a new brand, expanding your portfolio, or just looking for a more reliable source, working with a trusted Indian exporter can help you get ahead of the curve.
At Ess Pee Quality Products, we’ve been helping US partners build their cookie business for years—backed by compliance, quality, and personalized service. If you’re exploring sourcing options, we’d be happy to start a conversation.
Interested in exploring private label cookie manufacturing or bulk imports for your US business?
Connect with us, your reliable partner in high-quality, export-ready cookie solutions.
Frequently Asked Questions
Q1. Why are more US businesses importing cookies from India?
India offers quality cookies at competitive prices with global certifications and strong export support. This is one of the many reasons why US retailers trust Indian manufacturers for importing quality cookies.
Q2. Are Indian-made cookies compliant with US food safety regulations?
Yes, trusted exporters like Ess Pee Quality Products strictly follow US-FDA, HACCP, and ISO standards. The high standards of safety, hygiene, and full compliance for the US market makes Indian-made cookies popularly reliable.
Q3. Can Indian manufacturers support private label cookie development for the US market?
Definitely. Ess Pee Quality Products is one of the Indian cookie manufacturer companies that offer customized cookie recipes, packaging, and clean-label options tailored to US consumer needs.
Q4. How do Indian cookie exporters ensure smooth delivery and logistics for US importers?
Dealing in cookie manufacturing and export, Ess Pee manages end-to-end processing, from export documentation to customs support and shipping.
Q5. Is sustainability a focus for Indian cookie manufacturers?
Yes, many Indian cookie manufacturers including Ess Pee Quality Products use eco-friendly packaging, solar power, and zero-waste processes to support green goals.
